Skip to content
J. Odriozola

EMEA · LATAM

Based in Spain

Juan Odriozola — Government & Enterprise Cybersecurity Sales

Current
Searchlight Cyber — Regional Sales Manager, EMEA & LATAM
Previously
KELA — Country Manager, Spain & Portugal
Languages
Spanish · English · Basque

Government & Enterprise Cybersecurity Sales

  • Threat Intelligence
  • Dark Web Intelligence
  • Exposure Management
  • Investigations

Selling to ministries, police, intelligence agencies and enterprise security teams.

03/Career

From cybersecurity to national security.

  1. 01Oct 2021 — Oct 2022OnRetrieval

    Channel & Enterprise

    Corporate Account Manager

    OnRetrievalReseller of third-party technology.

    A reseller-side role, selling technology built by third-party vendors to large Spanish corporates.

    Selected evidence

    • Sold and positioned third-party technology to corporate accounts, including IBEX 35 companies such as BBVA, Iberdrola, Telefónica and Enagás.
    • Generated commercial opportunities around third-party technologies.
    • Supported technology vendors through the commercial process.
    • Built customer trust around third-party technology.
    • Account planning and negotiation with executive decision-makers.
    • Developed a practical understanding of reseller operations and vendor–reseller dynamics.
    SpainClient portfolio +35% in one year · key-client revenue +150% in one fiscal year
  2. 02Nov 2022 — May 2024KELA

    Cyber Threat Intelligence

    Country Manager — Spain & Portugal

    Responsible for the Spain and Portugal market: go-to-market, partners and in-country execution for KELA's cyber threat intelligence platform.

    Selected evidence

    • +90% revenue growth in Spain during tenure.
    • +270% revenue growth across Spanish law-enforcement accounts during tenure.
    • Sold directly to government, law-enforcement, critical infrastructure and enterprise customers.
    • Sold intelligence on the cybercrime ecosystem: underground activity, compromised credentials, ransomware and extortion, threat actors.
    • Built MSSP, technology and channel partnerships; led sales, pre-sales, customer success and marketing in-country.
    Spain & Portugal
  3. 03Sep 2024 — Jan 2025Searchlight Cyber

    Government

    Public Sector Sales — South & East Europe

    Searchlight CyberDark-web investigation, dark-web monitoring and exposure management.

    Joined Searchlight Cyber to develop its public-sector business in Southern and Eastern Europe, in countries with no existing customer base.

    Selected evidence

    • Public-sector business development across Southern and Eastern Europe.
    • Engaged government stakeholders, technology partners and local ecosystem players.
    South & East Europe
  4. 04Jan 2025 — Feb 2026Searchlight Cyber

    National Security

    Government Regional Sales Manager — EMEA & LATAM

    The mandate widened to government accounts across EMEA and Latin America. In greenfield markets, entry was often supported by local resellers and integrators that already held the customer relationship.

    Selected evidence

    • Across Searchlight Cyber roles: 16 greenfield markets opened in EMEA and LATAM, generating business and opening commercial relationships in those markets.
    • At least one reseller or integrator established per greenfield country; discovery often supported by partners.
    • Government customers from national and local police to ministries of interior and defence and intelligence agencies.
    • Participated in government tenders and direct procurement processes.
    EMEA & LATAM
  5. 05Feb 2026 — PresentSearchlight CyberCurrent

    Government & Enterprise

    Regional Sales Manager — EMEA & LATAM: Government & Enterprise

    The current role adds enterprise customers to the government mandate across EMEA and LATAM, selling directly and through resellers and integrators.

    Selected evidence

    • Average deal size in the six figures, with experience across seven-figure deals.
    • Depending on the account, supports the process from demonstration through technical evaluation, solution design and procurement to final contract.
    • Stakeholders include SOC, CISO and CTI teams, police directors and senior police officials, and senior ministry and intelligence-agency officials.
    • Products: dark-web investigation (Cerberus), dark-web monitoring of mentions and phishing domains (DarkIQ), and exposure management with hourly vulnerability scanning (Assetnote).
    EMEA & LATAM

04/Global markets

16 greenfield markets across EMEA & LATAM.

Opened where no customer base existed — generating business and establishing customer and reseller relationships.
Greenfield · earlier KELA territory Greenfield market
Select a market for details

Searchlight Cyber · 2024 — Present

16 markets

Direct and partner-led. Spain and Portugal were also KELA territory (2022 — 2024).

Europe · 8

Latin America · 4

Africa & Middle East · 4

05/Government & national security

Government, police and intelligence customers.

Sold directly and through trusted resellers and integrators — from first demonstration to procurement and contract.
CUSTOMERENVIRONMENTSMINISTRIESLAW ENFORCEMENTINTELLIGENCE AGENCIESNATIONAL SECURITYDATA PROTECTIONTAX AUTHORITIESHEALTH & PUBLIC SECTOR

Core customers

Ministries

Ministry of Interior and Ministry of Defence stakeholders, up to senior ministry officials.

How deals run

  1. 01

    Partner-led discovery

    Resellers and integrators with an established relationship open the account.

  2. 02

    Demonstration

    Live demonstrations for operational and technical teams.

  3. 03

    Technical evaluation

    Evaluation of the platform against the customer's requirements.

  4. 04

    Solution development

    Shaping the solution around the customer's use case.

  5. 05

    Stakeholder engagement

    Operational teams, technical evaluators, procurement and senior officials; seniority varies by account.

  6. 06

    Procurement & contract

    Public tenders where applicable; much of the government and defence-related work has run through direct procurement under reserved defence funding mechanisms.

06/Technology

From cyber exposure to investigations.

  • Cybersecurity

    Exposure management · vulnerability intelligence

  • Intelligence

    Dark-web and cybercrime intelligence · OSINT

  • Law Enforcement

    Dark-web investigation · national and local police

  • National Security

    Intelligence agencies · ministries of interior and defence

Used by government, law-enforcement, intelligence and enterprise security teams to investigate cybercrime, monitor underground activity and identify external exposure.

  • 01

    External Exposure Management

    Continuous, hourly discovery of internet-facing assets and exploitable vulnerabilities.

    Searchlight Cyber

  • 02

    Dark Web Monitoring

    Mentions, compromised credentials and phishing infrastructure targeting a customer.

    Searchlight Cyber

  • 03

    Dark Web Investigation

    Research into threat actors, identities and infrastructure for law-enforcement and security investigations.

    Searchlight Cyber

  • 04

    Threat Exposure Management

    Exposure plus threat intelligence: what is exposed, what is exploitable, what attackers are likely to target.

    Searchlight Cyber

  • 05

    Cybercrime Threat Intelligence

    Compromised credentials, ransomware and extortion, threat actors and vulnerabilities from the underground.

    KELA

AlsoOSINTVulnerability intelligenceIntelligence platformsAI capabilities in intelligence applications

07/About

Spain-based, working primarily with government, national security and defence organisations across EMEA and LATAM, alongside enterprise customers.

Juan Odriozola joined Searchlight Cyber in 2024 after serving as KELA's Country Manager for Spain and Portugal (2022 — 2024). Earlier, he sold third-party technology to IBEX 35 organisations on the reseller side.

Before technology sales he held team-leadership, communications and project roles — an entrepreneurial background formalised at Mondragón, with programmes in Finland, India and at Stanford.

Education

  • Degree in Entrepreneurial Leadership

    Mondragón Unibertsitatea

  • Product Fit

    Stanford University

  • Entrepreneurship Development Program

    Tiimiakatemia Jyväskylä

  • Full Immersion on Indian Entrepreneurial Business

    MIDAS India

Certifications

  • Design ThinkingMicrosoft
  • Sophos Certified Sales ConsultantSophos
  • Certificate in Advanced English

Languages

  • Spanish
  • English
  • Basque

08/Contact

Get in touch.

LinkedIn is the most reliable way to reach me.