EMEA · LATAM
Based in Spain
Juan Odriozola — Government & Enterprise Cybersecurity Sales
- Current
- Searchlight Cyber — Regional Sales Manager, EMEA & LATAM
- Previously
- KELA — Country Manager, Spain & Portugal
- Languages
- Spanish · English · Basque
Government & Enterprise Cybersecurity Sales
- Threat Intelligence
- Dark Web Intelligence
- Exposure Management
- Investigations
Selling to ministries, police, intelligence agencies and enterprise security teams.
02/Selected impact
Outcomes, not activity.
All figures relate to the roles and periods stated. No aggregated or extrapolated metrics.
03/Career
From cybersecurity to national security.
- 01Oct 2021 — Oct 2022OnRetrieval
Channel & Enterprise
Corporate Account Manager
OnRetrievalReseller of third-party technology.
A reseller-side role, selling technology built by third-party vendors to large Spanish corporates.
Selected evidence
- Sold and positioned third-party technology to corporate accounts, including IBEX 35 companies such as BBVA, Iberdrola, Telefónica and Enagás.
- Generated commercial opportunities around third-party technologies.
- Supported technology vendors through the commercial process.
- Built customer trust around third-party technology.
- Account planning and negotiation with executive decision-makers.
- Developed a practical understanding of reseller operations and vendor–reseller dynamics.
SpainClient portfolio +35% in one year · key-client revenue +150% in one fiscal year - 02Nov 2022 — May 2024KELA
Cyber Threat Intelligence
Country Manager — Spain & Portugal
Responsible for the Spain and Portugal market: go-to-market, partners and in-country execution for KELA's cyber threat intelligence platform.
Selected evidence
- +90% revenue growth in Spain during tenure.
- +270% revenue growth across Spanish law-enforcement accounts during tenure.
- Sold directly to government, law-enforcement, critical infrastructure and enterprise customers.
- Sold intelligence on the cybercrime ecosystem: underground activity, compromised credentials, ransomware and extortion, threat actors.
- Built MSSP, technology and channel partnerships; led sales, pre-sales, customer success and marketing in-country.
Spain & Portugal - 03Sep 2024 — Jan 2025Searchlight Cyber
Government
Public Sector Sales — South & East Europe
Searchlight CyberDark-web investigation, dark-web monitoring and exposure management.
Joined Searchlight Cyber to develop its public-sector business in Southern and Eastern Europe, in countries with no existing customer base.
Selected evidence
- Public-sector business development across Southern and Eastern Europe.
- Engaged government stakeholders, technology partners and local ecosystem players.
South & East Europe - 04Jan 2025 — Feb 2026Searchlight Cyber
National Security
Government Regional Sales Manager — EMEA & LATAM
The mandate widened to government accounts across EMEA and Latin America. In greenfield markets, entry was often supported by local resellers and integrators that already held the customer relationship.
Selected evidence
- Across Searchlight Cyber roles: 16 greenfield markets opened in EMEA and LATAM, generating business and opening commercial relationships in those markets.
- At least one reseller or integrator established per greenfield country; discovery often supported by partners.
- Government customers from national and local police to ministries of interior and defence and intelligence agencies.
- Participated in government tenders and direct procurement processes.
EMEA & LATAM - 05Feb 2026 — PresentSearchlight CyberCurrent
Government & Enterprise
Regional Sales Manager — EMEA & LATAM: Government & Enterprise
The current role adds enterprise customers to the government mandate across EMEA and LATAM, selling directly and through resellers and integrators.
Selected evidence
- Average deal size in the six figures, with experience across seven-figure deals.
- Depending on the account, supports the process from demonstration through technical evaluation, solution design and procurement to final contract.
- Stakeholders include SOC, CISO and CTI teams, police directors and senior police officials, and senior ministry and intelligence-agency officials.
- Products: dark-web investigation (Cerberus), dark-web monitoring of mentions and phishing domains (DarkIQ), and exposure management with hourly vulnerability scanning (Assetnote).
EMEA & LATAM
04/Global markets
16 greenfield markets across EMEA & LATAM.
Searchlight Cyber · 2024 — Present
16 markets
Direct and partner-led. Spain and Portugal were also KELA territory (2022 — 2024).
Europe · 8
Latin America · 4
Africa & Middle East · 4
05/Government & national security
Government, police and intelligence customers.
Core customers
Ministries
Ministry of Interior and Ministry of Defence stakeholders, up to senior ministry officials.
How deals run
- 01
Partner-led discovery
Resellers and integrators with an established relationship open the account.
- 02
Demonstration
Live demonstrations for operational and technical teams.
- 03
Technical evaluation
Evaluation of the platform against the customer's requirements.
- 04
Solution development
Shaping the solution around the customer's use case.
- 05
Stakeholder engagement
Operational teams, technical evaluators, procurement and senior officials; seniority varies by account.
- 06
Procurement & contract
Public tenders where applicable; much of the government and defence-related work has run through direct procurement under reserved defence funding mechanisms.
06/Technology
From cyber exposure to investigations.
Cybersecurity
Exposure management · vulnerability intelligence
Intelligence
Dark-web and cybercrime intelligence · OSINT
Law Enforcement
Dark-web investigation · national and local police
National Security
Intelligence agencies · ministries of interior and defence
Used by government, law-enforcement, intelligence and enterprise security teams to investigate cybercrime, monitor underground activity and identify external exposure.
- 01
External Exposure Management
Continuous, hourly discovery of internet-facing assets and exploitable vulnerabilities.
Searchlight Cyber
- 02
Dark Web Monitoring
Mentions, compromised credentials and phishing infrastructure targeting a customer.
Searchlight Cyber
- 03
Dark Web Investigation
Research into threat actors, identities and infrastructure for law-enforcement and security investigations.
Searchlight Cyber
- 04
Threat Exposure Management
Exposure plus threat intelligence: what is exposed, what is exploitable, what attackers are likely to target.
Searchlight Cyber
- 05
Cybercrime Threat Intelligence
Compromised credentials, ransomware and extortion, threat actors and vulnerabilities from the underground.
KELA
AlsoOSINTVulnerability intelligenceIntelligence platformsAI capabilities in intelligence applications
07/About
Spain-based, working primarily with government, national security and defence organisations across EMEA and LATAM, alongside enterprise customers.
Juan Odriozola joined Searchlight Cyber in 2024 after serving as KELA's Country Manager for Spain and Portugal (2022 — 2024). Earlier, he sold third-party technology to IBEX 35 organisations on the reseller side.
Before technology sales he held team-leadership, communications and project roles — an entrepreneurial background formalised at Mondragón, with programmes in Finland, India and at Stanford.
Education
Degree in Entrepreneurial Leadership
Mondragón Unibertsitatea
Product Fit
Stanford University
Entrepreneurship Development Program
Tiimiakatemia Jyväskylä
Full Immersion on Indian Entrepreneurial Business
MIDAS India
Certifications
- Design ThinkingMicrosoft
- Sophos Certified Sales ConsultantSophos
- Certificate in Advanced English
Languages
- Spanish
- English
- Basque